Production truth · July 2026

Megan Demand Funnel

Corrected channel map for how prospects reach Megan. Green = Megan SMS pipeline. Gray = Outside. Amber = partial / operator-assisted.

Megan pipeline Partial / assisted Outside Megan

1 · Real Estate Websites

Zillow, Realtor.com, Homes.com, Redfin, AffordableHousing.com — and any site emailing lead notifications.

Message / Contact / Request TourLead notification email
Email → leads@gilchristpropertymanagement.comSendGrid Inbound Parse/email/inbound → Megan SMS pre-qual. Optional backup: Apps Script / Zapier → /intake.
Megan
Call listing phoneIf number is (469) 895-3846
Twilio voice webhook /voice/inbound → voicemail TwiML + intro SMS. Caller enters Megan pipeline (not Outside).
Megan
Apply NowAppFolio application
Tenant applies in AppFolio. Outside Megan’s SMS pre-qual unless AppFolio webhooks are wired to advance stages.
Outside
Correction: Diagrams that say “Apps Script only” are wrong. Primary production path is SendGrid Inbound Parse.

2 · Social & Owned Channels

Facebook Marketplace, Facebook Groups, Instagram, gilchristpropertymanagement.com

FB Marketplace replyBuyer message
Marketplace → Messenger (Page webhook), not SMS+email. Requires Facebook Page tokens on Railway.
Partial
FB Groups postingVacancy posts
Morning: John SMS with group link + copy → tap → paste → Post. Reply POSTFB to re-send. Meta removed Groups publish API (2024) — not silent auto-post.
Partial
FB Groups comments / DMs
Manual / operator. Not auto-ingested into Megan sessions.
Outside
Instagram — Text CTA(469) 895-3846
Prospect texts Megan’s Twilio number → full SMS pipeline.
Megan
Instagram DMs / Explore
Manual or outside unless separately wired.
Outside
Website tour / contactgilchristpropertymanagement.com
Form posts to POST /tour on Railway → Megan texts the prospect. Not Apps Script.
Megan
Direct SMS / missed callMegan line
/sms conversation or /voice/inbound missed-call intro → same Redis session stages.
Megan

What was fixed vs earlier diagrams